JOO jewellery designs glamorous jewelry with inspiration from the scandinavian simplicity and swedish design. We love the beautiful ancient craftman ship and jewelry originated from the Sami people.
JOO has the ambition of making this swedish traditional jewelry more modern using different materials, design and style so that more people find it attractive.
Nomad collection launched January 2016 takes inspiration from the Swedish native people ”the samis” with classic ”pewter thread jewellery” as well as modern influences and intricate jewellery techniques.
The Nomad is classic JOO. The ‘one’ go to piece of jewellery that is timeless and cool. Leather in a myriad of colours. Braids with either 14k gold or silver plated copper thread and 14k golden beads/sterling silver beads. JOO buttons with straps in gold or silver to match.
JOO refers to her jewellery as ”cross-over ” as pieces are a blend of different material and techniques.
Warm welcome to JOO jewellery! We hope that you will like our jewelry as much as we do.
LOVE from JOO and Johanna
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